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Case studies
How an IAD agent sold a house stuck for 9 months in under three monthsHow Office notarial 1661 made its sales smoother and safer with a tour of every propertyHow three B&B hotels made transparency their strongest reason to bookHow an all-you-can-eat buffet won 76 booking intentions from its virtual tourHow Pigier Dijon built a recruitment channel viewed more than 79,000 times in three monthsHow the Ville de Labège catalogued more than 80% of its estate in one yearHow Groupe Fournier cut the design of a store from 10 to 4 daysResources
Industry: Restaurant Mareuil-lès-Meaux 2025 Au bout du monde
How an all-you-can-eat buffet won 76 booking intentions from its virtual tour
A 1,000 m² buffet is hard to convey in photos, and this case shows it. In Mareuil-lès-Meaux, from 1 January to 1 March 2025, the tour totalled 43,000 views (37,000 of them from Google Street View) and generated 76 booking intentions.
- +76
- booking intentions
- 43,000
- views of the tour in total
- 37,000
- views from Google Street View
In brief
- The client
- A 1,000 m² all-you-can-eat buffet in Mareuil-lès-Meaux.
- The problem
- Regulars who were no longer enough to fill the dining room, especially in the quiet season.
- The solution
- A 360° virtual tour shared all the way to Google Street View.
- The result
- 43,000 views (37,000 of them from Google Street View) and 76 booking intentions in two months.
Context
An all-you-can-eat buffet that became a place to be in Seine-et-Marne
Founded in 2011 by Amélie Zhou, Au bout du monde is a well-known restaurant in Mareuil-lès-Meaux, 20 km from Disneyland Paris and 50 km from the French capital. The concept: an all-you-can-eat buffet in a 1,000 m² space that seats up to 600 diners, with dishes from all over the world and a drive-through service for local customers and people passing through. A rare scale for a restaurant.
It is also a place people come to for the experience, with themed evenings and karaoke nights setting the rhythm of its calendar and keeping customers who come as much for the atmosphere as for the food. The challenge was to show all this beyond the circle of regulars. An exciting one.
Regulars were no longer enough to fill the dining room
The restaurant had no shortage of capacity or selling points. But its regular and local customers were no longer filling the dining room, especially in the quiet season. There were two reasons for this.
- A lack of differentiation: in a sea of standard photos, nothing online showed what sets a 1,000 m² buffet apart.
- A reliance on word of mouth: without a strong digital presence, tourists, business customers and people passing through were slipping away.
To keep growing, it had to reach customers who did not know it yet, right up to the road to Disneyland Paris.
The solution
A tour that shows the sheer size of the venue before anyone books
The project began with a listening phase: target customers, average spend, booking goals, spaces to showcase and the tone to adopt. The main dining room, the all-you-can-eat buffets, the open kitchen and the terrace were then captured in 360°. The route follows the logic of a real meal, from entering the dining room to the terrace. The tour was delivered with advice on where to share it: website, social media, flyers, Google Business Profile and email signature.
Features added to the tour
Results
43,000 views, 76 booking intentions in two months
Results were measured from 1 January to 1 March 2025, while the tour was being shared. 886 visitors followed the guided tour. And the most viewed content speaks for itself: cold and hot starters, world cuisines, desserts, themed evenings and karaoke.
+76
booking intentions
Booking requests that came straight from the tour, over the period measured.
43,000
views in total
Including 37,000 from Google Street View, which became a major way into the restaurant.
1 in 4
visitors come back
A quarter of visitors open the tour several times: the venue stays front of mind.
2,556
interactions within the tour
The tour’s features were used 2,556 times and 886 visitors followed the guided tour.
Conclusion
The restaurant no longer depends on its regulars alone
This buffet no longer lives off its regulars alone. The 1,000 m² buffet finally stands out online: people can take in the dining room, the buffets and the open kitchen before they come. And word of mouth is no longer the only driver: 37,000 views came from Google Street View, where people look for somewhere to eat in the area. 76 booking intentions in two months: showing the venue already makes people want to sit down at its tables.
Written by
Lou-Anne Feroux
Marketing manager at easyVirtual.tours. She follows what virtual tours actually change for the agencies in the network and for their clients.
More case studies to explore
Château Saint-Joseph · Aude
How a château in the Aude won 32 qualified leads in its first year online
- +32 qualified leads
- 1 in 2 visitors come back
- 40% of in-person visits avoided
Office notarial 1661 · Paris 3rd
How Office notarial 1661 made its sales smoother and safer with a tour of every property
- > 88% minimum open rate
- 94% on the negotiator’s properties
- > once viewed per buyer
Pigier Dijon · Dijon
How Pigier Dijon built a recruitment channel viewed more than 79,000 times in three months
- +79,000 views in total
- +25 enquiries
- 1 in 6 visitors come back
Surplus Hector · Toulouse and Saint-Orens
How Surplus Hector saw its sales rise by 30% after opening its aisles online
- +300,000 views and visits
- +30% sales
- 2 stores captured
Naka Conseil · Balma
How Naka Conseil received 30 applications from a tour of its offices
- +3,500 views of the tour
- 30 CVs sent from the tour
- ≈ 60% click-through rate
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