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A museum exhibition room, with works hung on the picture rail
Capture in progress · Heritage site

Heritage virtual tours: make people want to see the real thing

Audiences no longer come out of habit. They come when something has made them want to. A virtual tour puts your venue on the screens where outings are decided. People discover your galleries, linger over a work and come to see the original. At one heritage site we work with, one online visitor in two comes back to the tour.

Virtual tours, the new standard for cultural venues

Shared on your social media and your website, a virtual tour gives a glimpse of your venue and turns people who meant to come into visitors.

Screenshot of the 360° virtual tour: Église de Saint-Sulpice · Faremoutiers
Église de Saint-Sulpice · Faremoutiers
  • 01

    Revive visitor numbers by sparking curiosity

    A poster announces the exhibition; a tour gives a glimpse of it. It makes local residents want to come and helps them discover their town's cultural heritage.

  • 02

    Tell more than the information panels do

    Each room carries its own notes, archive, audio commentary or translation. Rich interpretation, with no building work.

  • 03

    Open your doors to people who cannot come

    For distant school groups, people with reduced mobility or tourists planning their trip, the venue stays accessible at any hour.

Photo illustrating ‘Museum’Photo illustrating ‘Art exhibition’

From the museum to the temporary exhibition

Bring new audiences into your museum with a virtual tour

  • Reach the audiences who choose their outings online
  • Prepare school trips, even from far away
  • Show your impact to your funding bodies

Give your art exhibitions a second life with a virtual tour

  • Reach the visitors who missed the exhibition
  • Give lenders and patrons a lasting record
  • Keep a faithful archive of every hang

Three features that support your mission

Every option on the platform is available on every tour. Here are the three that matter most to a cultural or heritage venue.

  • Rachel & Emilien's YouTube video ‘We imported this staircase from Bali!’ and the same video playing in an information point in their 360° tour

    Interpretation points of interest

    A label for a work, an archive document, audio or video: each piece of content opens in the right place along the way. Visitors choose how deep to go, from a quick look to a scholarly exploration.

    See points of interest →
  • Voice-over and translation

    Have the tour narrated in several languages. International audiences plan their visit, and visitors on site can carry on the experience at home.

    Tour of the Château de Forbin with the language menu open, showing the ‘Welcome to the Château de Forbin’ panel in the French version and the same panel in the English version See the narrated guided tour →
  • The front of the Belles Ruries château and the real Treedis ‘Activity by Tags’ dashboard for its tour, where the château is the most-opened point of interest, 86 times, ahead of the Fuye gîte (64)

    Viewing statistics

    Views, where visitors come from, the most-viewed content and time spent give you concrete indicators for steering your programme and backing up your funding applications. Online attendance becomes a figure you can present, not a hunch.

    See viewing statistics →

How do you order your first virtual tour?

Step 01

You get in touch with our team

We point you to the agency that covers your area.

Step 02

We draw up a brief together

A video call or an on-site meeting sets the scope of the project and your proposal.

Step 03

Your local contact comes to you

Your local agency captures your space on site with a Matterport 360° camera with a built-in LiDAR sensor, then handles the editing.

Step 04

You receive your virtual tour

The link and its documentation arrive within 48 business hours of the capture.

Find the agency nearest to you

36 agencies cover France. The one in your area comes to you.

A network of 36 local agencies, all over France

The agency in your area knows your region, comes out to you and returns for every new hang.

See all our agencies
  1. 01

    Your local contact comes out to meet you

    Together you pick out the rooms to showcase, then they capture the venue on a closing day or before it opens to the public.

  2. 02

    Your virtual tour is delivered within 48 business hours

    The exact timing is set out in the proposal, before the capture.

  3. 03

    You know everything before we start

    The proposal details the capture, the deliverables and the options you choose.

Part of the easyVirtual.tours team gathered in Toulouse.

Part of the easyVirtual.tours team gathered in Toulouse.

agencies
36
clients
1,000+
online visitors
1M+

Your questions about cultural virtual tours

Capture, interpretation, indicators. What you need to know before digitising your venue.

  • How much does a virtual tour of a museum or an exhibition cost?

    The price depends on the floor area, the number of rooms and the interpretation content to add. The agency in your area sends you a tailored proposal after talking through your venue, within 24 business hours.

  • Does the capture disrupt visitors?

    No. The visit is planned for a closing day or outside opening hours, room by room, in line with conservation requirements.

  • Can we add our existing interpretation content?

    Yes. Labels, audio guides, archive documents, videos and translations are added to the tour wherever your teams choose. The content can still be edited once the tour is online.

  • What indicators do we get once it is online?

    Number of views, where visitors come from, the most-viewed content, feedback on the tour. Figures you can use directly in your activity reports and funding applications.

  • Can a local authority digitise several sites?

    Yes. Councils such as Venerque have built a heritage database covering several sites, with a coordinated capture schedule and a consistent result from one site to the next.

Got another question?

Talk to an expert

Ready to put your venue on the map?

Describe your venue: type, floor areas, audiences, dates in your programme. The agency in your area will get back to you to plan the capture and send you a tailored proposal.

  • Reply within 24 business hours
  • Tailored proposal, no commitment
  • Capture scheduled outside opening hours

Each agency in the network sets its own prices freely and sends you a tailored proposal.

Contact us