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Case studies
How an IAD agent sold a house stuck for 9 months in under three monthsHow Office notarial 1661 made its sales smoother and safer with a tour of every propertyHow three B&B hotels made transparency their strongest reason to bookHow an all-you-can-eat buffet won 76 booking intentions from its virtual tourHow Pigier Dijon built a recruitment channel viewed more than 79,000 times in three monthsHow the Ville de Labège catalogued more than 80% of its estate in one yearHow Groupe Fournier cut the design of a store from 10 to 4 daysResources
Industry: Immobilier Paris 3rd 2025 Office notarial 1661
How Office notarial 1661 made its sales smoother and safer with a tour of every property
A practice founded in 1661 that shows its properties in 360°: three centuries of history serving a modern way of selling. In Paris, 9 visitors in 10 open the tour, and up to 94% on its negotiator’s properties.
- 9 in 10
- visitors open the property tour
- 94%
- open rate on the negotiator’s properties
‘A virtual tour isn’t just a bonus, it helps us win instructions, it gives visibility and it makes the decision safer…’
In brief
- The client
- Office notarial 1661, a practice founded in 1661 in Paris 3rd.
- The problem
- Buyers surprised at viewings, and interest fading before the tender.
- The solution
- A 360° tour of every property, under a framework agreement.
- The result
- An open rate above 88%, up to 94%, buyers who come back to the tour and better-prepared offers.
Context
A practice founded in 1661 modernising the way it presents properties
Office notarial 1661 has practised in Paris since 7 September 1661, at 65 rue de Turbigo. Three partner notaries, Olivier Clermont, Julien Guez and Camille Beaudoin, lead some twenty qualified lawyers. The practice holds the ‘Engagée RSE’ and Responsibility Europe labels from AFNOR Certification. In 2024 it set up the Fondation 1661 Notaires, dedicated to children and young people. More than three centuries of history, and still keen to move forward.
On the sales side, Maximilien de Bouard supports sellers and buyers on the properties entrusted to the practice. He led the project, under a framework agreement with easyVirtual.tours. Already expert in legal rigour, the practice wanted to go a step further by speeding up sales and offering its buyers a modern experience.
Properties that are hard to picture, interest that is hard to hold
The practice wanted to save time qualifying buyers and cut down on unnecessary physical viewings. Two specific obstacles were slowing sales down. You may well have come across them.
- Photos, even professional ones, are still a chosen angle. Buyers idealise the property, then are surprised when they view it.
- A bidding window… and an attention window: in an interactive sale, buyers view early and then wait 3 to 4 weeks without seeing it again.
Every viewing that led nowhere cost the negotiator a slot and the seller an opportunity, and interest faded before the tender.
The solution
A tour of every property to keep buyers engaged until the tender
The project began with a discussion about the target buyers, the properties to showcase and a style worthy of a practice founded in 1661. A framework agreement then covers every property entrusted to the sales department: each one gets its own tour, built into the practice’s usual marketing channels and delivered within 48 business hours. The aim is to let buyers view remotely before getting in touch, then come back as often as they like.
Features added to the tour
-
Accurate measurements -
Points of interest -
Viewing statistics
Results
Better-prepared buyers, smoother sales
The results cover all properties marketed with their tour. The open rate measures the share of people who actually open the tour. On Maximilien de Bouard’s properties, it reaches 94%. Almost everyone who looks at the listing explores the property online.
> 88%
minimum open rate
Rate recorded across all the practice’s properties: 9 visitors in 10 open the tour.
94%
on the negotiator’s properties
On Maximilien de Bouard’s properties, almost every visitor to the listing goes into the property.
> once
viewed per buyer
On average, each buyer opens the tour more than once: a sign of genuine interest.
3–4 wks
of sustained interest
While waiting for an interactive sale, buyers revisit the property remotely.
Conclusion
The tour has become a sales lever
The two initial obstacles have found a very practical answer. Photos are no longer the only way the property is presented. Buyers gauge the real volumes before travelling. Those who come have already seen the property in detail. During the 3 to 4 weeks of an interactive sale, interest no longer fades, since everyone can go back into the property as often as they like. With sellers, the tour also helps justify the fees. We’ll leave the last word to Maximilien.
It helps us win instructions, it gives visibility and it makes the decision safer, which is useful to the seller, to the buyer and to us, negotiators in a notary’s office.
Written by
Lou-Anne Feroux
Marketing manager at easyVirtual.tours. She follows what virtual tours actually change for the agencies in the network and for their clients.
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