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Industry: Commerces et services Balma 2025 Groupe Fournier
How Groupe Fournier cut the design of a store from 10 to 4 days
Opening a franchised store is a race against the rent, where every day saved without cutting corners counts. For a 70 m² Perene store in Balma, one hour of 3D scanning replaced the surveyor and the paper plan: four days of design instead of ten.
- 10 → 4 days
- of design for a 70 m² store
- 2× lower
- budget for the design phase
- 1 h
- on site to scan the premises
In brief
- The client
- Groupe Fournier: Mobalpa, SoCoo'c, Perene.
- The problem
- A manual design phase of around ten days for a 70 m² store.
- The solution
- The premises scanned in 1 hour, then 2D plans in 2 hours.
- The result
- Four days of design instead of ten for the Balma opening, and half the budget for that step.
Context
A franchise network that keeps growing
Groupe Fournier is a home interiors company that brings together well-known brands such as Mobalpa, SoCoo'c and Perene. Its model rests on a network of franchised stores that is constantly expanding, backed by trade expertise and French manufacturing know-how. The group stands out for its high standards: every opening is supported, from the brand’s visual consistency to the quality of the store layout.
The organisation was efficient, but the group wanted to simplify one step, the design of new stores, which still relied on manual surveys. The aim? To speed things up and simplify, without giving up anything on the accuracy of the plans or the speed of execution.
A long, manual and costly process
Every new store went through several technical steps, one after the other. For 70 m² premises, it took around ten days. Three difficulties added up.
- A fragmented process: a surveyor on site, a 2D plan, then 3D modelling, meaning three to four days of work tied up.
- A reliance on manual tools: laser measurement, outsourced, increased the risk of inaccuracy.
- Dimensions transferred twice: first by hand onto paper, then into software, with a risk of error at each transfer.
The end result: a longer lead time to open and a high operating cost, with every new store.
The solution
One hour on site, the 2D plans straight after
The project began with a technical discussion: what the plan was for, the key elements to survey (access points, load-bearing walls, shop windows, stockrooms) and the formats used in-house. An easyVirtual.tours franchisee then scanned the premises in a single visit. The 2D plans were then produced in two hours, and the group’s architect got started as soon as they arrived.
What the scan produced
-
Dimensioned 2D floor plan -
Accurate measurements -
3D dollhouse view
Results
Ten days cut to four, half the budget
The comparison covers the opening of the Perene store in Balma, between the historical process and 3D scanning. The maths is simple. One hour of scanning, two hours for the 2D plans, three days of design for the architect. Four days in all, against around ten before.
10 → 4 days
for the design
For a 70 m² store, from the survey of the premises to the final plans.
2× lower
budget
For the design phase, a direct saving for the Perene franchisee.
1 h
on site
A single visit to scan the whole premises accurately.
2 h
for the 2D plans
Generated from the scan, with no manual transfer or re-keying of dimensions.
Conclusion
Opening no longer depends on a manual survey
It all comes back to the three difficulties at the start. In Balma, the fragmented process came down to three steps that follow on from one another: scanning, 2D plans, design. The hand-held laser and the outside surveyor gave way to a single one-hour visit. And the double transfer of dimensions disappeared. They come straight from the scan. The franchisee, the group and the architect all work from the same survey. Because a new store is already a challenge, its design might as well be simpler.
Written by
Lou-Anne Feroux
Marketing manager at easyVirtual.tours. She follows what virtual tours actually change for the agencies in the network and for their clients.
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