How an IAD agent sold a house stuck for 9 months in under three months

Marianne Boussion is an IAD agent in a rural area around Avoine, Chinon and the banks of the Loire, where most properties are houses. Having worked at SAFTI, she joined IAD at the end of January and quickly carved out a place of her own: she takes on the difficult listings. Houses too cluttered to photograph well, unusual properties that draw calls but few qualified viewings, well-finished interiors listed at the wrong price, properties that have been on the market too long. A demanding speciality.

For these cases, she has made the virtual tour her strategic tool. She chose easyVirtual.tours to guarantee a high-end result. The house in this case study falls into the last category, properties that sat on the market for a long time without results. The case is all the more telling because, on paper, there was nothing wrong with the property.

The turning point came when the sellers moved out. When they left the house in September, Marianne seized the opportunity and had it captured on 25 September by Philippe Destors, the easyVirtual.tours franchisee for the Tours area. Her brief was precise: show off how new and well laid out the house was, show it more truthfully than photos seen as over-edited, reassure older or distant buyers and spark fresh interest. The tour went live on her listings at the end of September.

Once the tour was live, things moved fast: first viewing on 6 October, second viewing on the 7th, offer on the 14th, preliminary contract on 4 November, final sale on 22 December. Most striking of all, the eventual buyer was an 80-year-old man who would never have made the trip without the tour, and whose daughter explored it from Paris.

Nine months of silence, then a sale. The demonstration is clear. Older or distant buyers no longer had to travel to find out. The eventual buyer viewed remotely with his daughter, who lives in Paris. And the house finally showed what it was worth, to the point that every in-person viewing came from someone who had already been through the online tour. Marianne now does this as a matter of course for the difficult properties in her area. The last word goes to Marianne.