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How an IAD agent sold a house stuck for 9 months in under three months
How Office notarial 1661 made its sales smoother and safer with a tour of every property
How three B&B hotels made transparency their strongest reason to book
How an all-you-can-eat buffet won 76 booking intentions from its virtual tour
How Pigier Dijon built a recruitment channel viewed more than 79,000 times in three months
How the Ville de Labège catalogued more than 80% of its estate in one year
How Groupe Fournier cut the design of a store from 10 to 4 days
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Case studies
How an IAD agent sold a house stuck for 9 months in under three monthsHow Office notarial 1661 made its sales smoother and safer with a tour of every propertyHow three B&B hotels made transparency their strongest reason to bookHow an all-you-can-eat buffet won 76 booking intentions from its virtual tourHow Pigier Dijon built a recruitment channel viewed more than 79,000 times in three monthsHow the Ville de Labège catalogued more than 80% of its estate in one yearHow Groupe Fournier cut the design of a store from 10 to 4 daysResources
Industry: Bureaux & entreprises Balma 2024 Naka Conseil
How Naka Conseil received 30 applications from a tour of its offices
To recruit fast in a market where talent compares employers before even applying, this Balma firm found an answer that convinced us. It opened its offices to online visits, and 30 candidates sent their application directly from the tour.
- 30 CVs
- sent directly from the tour
- +3,500
- views of the virtual tour
- ≈ 60%
- click-through rate on interactive elements
In brief
- The client
- Naka Conseil, a chartered accountancy firm in Balma.
- The problem
- Fast recruitment, in a market where a standard job ad is no longer enough.
- The solution
- A 360° tour of the offices, with a video and a CV upload.
- The result
- More than 3,500 views, 2,000 unique users and 30 applications sent from the tour.
Context
A growing firm recruiting to keep up
Naka Conseil is an advisory and chartered accountancy firm based in Balma, in the Toulouse metropolitan area. It supports businesses with their growth, their structure and their overall performance. The firm has expanded rapidly: larger teams, new offices, a sharp increase in activity. The project started from a strong position, with modern offices designed for teamwork, but still invisible to candidates.
That growth came at a price: bringing several people on board in a short space of time, in a market where firms compete for the same talent. So Naka Conseil wanted to turn its offices into a draw, by showing them as they really are, before the first interview.
Recruiting fast, when a job ad is no longer enough
The firm had to attract candidates at a time of talent shortage, while letting them picture themselves in their future working environment. Three difficulties came together.
- Rapid growth in headcount: several people to bring on board in a short space of time.
- A highly competitive recruitment market: relying on a standard job ad was no longer enough to stand out.
- An employer brand to strengthen, without complicating or lengthening the candidate journey.
With two identical job descriptions, candidates choose the employer they can picture. They still needed the means to do so.
The solution
The offices become a selling point for recruitment
The project began with the firm’s needs: the profiles sought, the recruitment goals, the spaces that best capture life at the firm. Offices and open-plan areas, meeting rooms, shared spaces and service areas were then digitised. The route combines a presentation video, information points and a ‘Drop your CV’ button. Candidates discover the premises, then apply without leaving the tour.
Features added to the tour
Results
3,500 views, 30 applications and candidates who come back
Designed for the employer brand, the tour is judged on applications as much as on views. One candidate in three comes back to the tour. As for views, 59% arrive through a direct link, shared by the firm (notably to onboard new recruits) and by visitors themselves.
+3,500
views of the tour
From 2,000 unique users who opened the tour at least once.
30 CVs
sent from the tour
Applications submitted directly from the tour route.
≈ 60%
click-through rate
On interactive elements, with 300 interactions: videos, information points, route.
1 in 3
candidates come back
A sign of strong interest in the working environment.
Conclusion
Candidates know what they are walking into
Three difficulties at the start, three answers at the end. Rapid growth in headcount found concrete support, with 30 applications coming in from the tour. In a competitive market, the firm stands out by showing its offices as they are, where a standard job ad stops at the job description. And the employer brand has been strengthened without making the candidate journey heavier, since candidates discover the premises and then drop their CV in the same place. The same tour then also helps onboard new recruits.
Written by
Lou-Anne Feroux
Marketing manager at easyVirtual.tours. She follows what virtual tours actually change for the agencies in the network and for their clients.
More case studies to explore
Château Saint-Joseph · Aude
How a château in the Aude won 32 qualified leads in its first year online
- +32 qualified leads
- 1 in 2 visitors come back
- 40% of in-person visits avoided
Au bout du monde · Mareuil-lès-Meaux
How an all-you-can-eat buffet won 76 booking intentions from its virtual tour
- +76 booking intentions
- 43,000 views in total
- 1 in 4 visitors come back
Office notarial 1661 · Paris 3rd
How Office notarial 1661 made its sales smoother and safer with a tour of every property
- > 88% minimum open rate
- 94% on the negotiator’s properties
- > once viewed per buyer
Pigier Dijon · Dijon
How Pigier Dijon built a recruitment channel viewed more than 79,000 times in three months
- +79,000 views in total
- +25 enquiries
- 1 in 6 visitors come back
Surplus Hector · Toulouse and Saint-Orens
How Surplus Hector saw its sales rise by 30% after opening its aisles online
- +300,000 views and visits
- +30% sales
- 2 stores captured
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