Hotels & restaurants
— Get guests to book what they have already toured, with no surprises on arrival.
Tourism
— Stay on the shortlist of organisers who compare venues online.
Property
— Pre-qualify your viewers. Buyers explore the property before asking for a viewing.Retail and services
— Open your door to people who are hesitating, even after closing time.Culture & heritage
— Make people want to come and see the real thing, and reach far beyond your walls.Education
— Open days that last all year, not just one day.Health & wellbeing
— Reassure families before their first visit, from a distance.Offices & businesses
— Be chosen from the online search onwards, by prospects and candidates alike.Renovation
— Survey the existing building before the works, then keep a record of it.Local authorities
— Open the town hall and public facilities to every resident, before they even set foot inside.
Lead generation
— Enquiries from people who have seen it all
Building renovation
— Survey of the existing building before works
Building management
— 3D survey, BIM model and estate dataFewer wasted viewings
— Only show properties to serious prospectsEmployer branding
— Show candidates your workplaceCSR and accessibility
— Fewer journeys, access for everyoneTraining
— Train people without tying up the site
How an IAD agent sold a house stuck for 9 months in under three months
How Office notarial 1661 made its sales smoother and safer with a tour of every property
How three B&B hotels made transparency their strongest reason to book
How an all-you-can-eat buffet won 76 booking intentions from its virtual tour
How Pigier Dijon built a recruitment channel viewed more than 79,000 times in three months
How the Ville de Labège catalogued more than 80% of its estate in one year
How Groupe Fournier cut the design of a store from 10 to 4 days
Hôtel Les LumièresHotels & restaurants
ESSECEducation
MobalpaRetail and services
easyGymHealth & wellbeing
Haussmann-style apartmentProperty
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Industries
Use cases
Case studies
How an IAD agent sold a house stuck for 9 months in under three monthsHow Office notarial 1661 made its sales smoother and safer with a tour of every propertyHow three B&B hotels made transparency their strongest reason to bookHow an all-you-can-eat buffet won 76 booking intentions from its virtual tourHow Pigier Dijon built a recruitment channel viewed more than 79,000 times in three monthsHow the Ville de Labège catalogued more than 80% of its estate in one yearHow Groupe Fournier cut the design of a store from 10 to 4 daysResources
Multi-sector France 2025 Field report — 10 places
What a virtual tour really delivers across ten places
Virtual tours are said to boost visibility, increase web traffic and improve search rankings. Here are ten projects and their results over three months, from a bakery with no website to the Marché Victor Hugo.
- 10
- Places measured
- 3 months
- Of hindsight on each project
- 65,000
- Views on the best project
Context
Ten places, ten contexts and three months of measurement each time
This case study covers not one client but ten. A renovated house, a bakery, a kitchen retailer, a covered market, a campervan conversion specialist, a bike shop, a reception barn, a restaurant, a vocational school and a hotel: ten places with nothing in common, apart from having put a virtual tour online.
The aim was to move beyond general promises (‘virtual tours boost visibility, traffic and search rankings’) and look at what the figures really say. Each project was tracked over the three months after it went online, with the same indicators: number of views, traffic sources, return rate on the tour, measured effect on the website.
Plenty of promises, but what do the figures say?
Visibility, traffic, search rankings: the three promises are always the same, and rarely backed by figures. Showing up more where customers are searching, sending qualified visits to the venue’s page, climbing on ‘business + town’ searches. These are three distinct levels, with distinct indicators, often lumped together into a single claim. The study set out to separate them and measure them one by one.
- being seen where customers are searching: How many people actually saw the content, on Google and on social media? The simplest indicator, and the one most often missing.
- being visited, not just displayed: The number of visits to the website, the venue’s page or the listing, and the clicks that follow.
- ranking first on the right searches: ‘Business + town’, ‘virtual tour’, ‘property type’: the tour strengthens presence on the searches that count.
The solution
Ten projects, three months of measurement
Each place was captured and then shared through its own channels: the website for some, Google Street View for those without a website, YouTube, social media or ad campaigns for others. All ten projects follow the same capture and publishing protocol, which makes their results comparable.
Results
Ten places confirm it: a virtual tour is an asset
Results recorded over the three months after going online, for each of the ten places.
65,000
views for Ecocuisine L'Union
A very high volume for a project with no website, because its YouTube presence indexes the tour as video content.
+60%
web traffic for Commençal
From 10,000 to 16,000 monthly visits between June and October 2022; nearly 180,000 visits in total.
9 leads
by email for a renovated house
From 1,000 views in three months, with distribution backed by advertising.
+64%
visibility for the Grange du Charfait
From 220 to 360 views on average across the website and social media, three months after going online.
Written by
Lou-Anne Feroux
Marketing manager at easyVirtual.tours. She follows what virtual tours actually change for the agencies in the network and for their clients.
More case studies to explore
Château Saint-Joseph · Aude
How a château in the Aude won 32 qualified leads in its first year online
- +32 qualified leads
- 1 in 2 visitors come back
- 40% of in-person visits avoided
Au bout du monde · Mareuil-lès-Meaux
How an all-you-can-eat buffet won 76 booking intentions from its virtual tour
- +76 booking intentions
- 43,000 views in total
- 1 in 4 visitors come back
Office notarial 1661 · Paris 3rd
How Office notarial 1661 made its sales smoother and safer with a tour of every property
- > 88% minimum open rate
- 94% on the negotiator’s properties
- > once viewed per buyer
Pigier Dijon · Dijon
How Pigier Dijon built a recruitment channel viewed more than 79,000 times in three months
- +79,000 views in total
- +25 enquiries
- 1 in 6 visitors come back
Surplus Hector · Toulouse and Saint-Orens
How Surplus Hector saw its sales rise by 30% after opening its aisles online
- +300,000 views and visits
- +30% sales
- 2 stores captured
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