The virtual tour: a winning strategy for Surplus Hector thanks to easyVirtual.tours

Surplus Hector, a company specializing in the sale of military materials, outdoor equipment and outdoors, has decided to set up virtual tours of its stores in order to attract new customers and gain visibility. To achieve this communication strategy, Surplus Hector called on easyVirtual.tours, a company specializing in custom-made virtual tours.

Surplus Hector, military surplus expert and tactical equipment for more than 20 years

Founded in 1998, Surplus Hector is a family business based in France, specializing in the sale of pro, military, survival, outdoor and historical reproduction clothing and accessories. It has two shops, one in Saint-Orens and the other in the centre of Toulouse. In addition to its in-store activities, Surplus Hector is also present on the Internet thanks to its website, "which accounts for about 30 to 40,000 visits per month", according to Charles, co-responsible for the Saint-Orens store and the Surplus Hector e-commerce.

Few new customers in stores

The field in which Surplus Hector operates is "the military surplus is sometimes not well known among people and the general public" This can be a brake on attracting new customers to the store. Indeed, many people hesitate to travel to discover the company and its products if they do not know exactly what it offers. The company has therefore decided to put in place a communication strategy for "attract new customers and expand their barge area”.

The virtual tour and its unfolding

To address this issue, Surplus Hector opted for virtual tours of its stores. The implementation process with easyVirtual.tours took place as follows:

1.An appointment was made to discuss the positioning of Surplus Hector and raise its issues.

2. The shoots were made by the easyVirtual.tours team in each Surplus Hector store.

3. The easyVirtual.tours team took care of creating, thanks to the integrated features, a unique visitor journey to the image of the company.

Moreover, by offering a quality virtual tour, real estate agencies can stand out from competition and showcase their expertise in real estate marketing. The virtual tour also saves time and efficiency in the management of visits, allowing potential buyers to discover the good at their convenience, without having to move physically on site.

The final virtual tour

Once the virtual tours are over, Surplus Hector has "chose to set them up on the site, social networks and Google Maps" The results were positive, with a large influx of clients. Through this broadcast, the virtual tour "had more than 200,000 views and visits”.

Why easyVirtual.tours and not another competitor?

Surplus Hector chose to use easyVirtual.tours to make his virtual tours as they were seduced by the quality of his services and his responsiveness. According to Charles, the experience with easyVirtual.tours was "fast, simple and efficient" In addition, easyVirtual.tours has been able to stand out from its competitors by offering human support from creation to the publication of virtual tours. Charles particularly appreciated the quality of our customer support, available to answer all their questions and concerns, before, during and after the creation of the visits. Finally, Charles pointed out that easyVirtual.tours has proposed solutions to attract more customers by suggesting features to make the visit more interactive and immersive. It is also for these reasons that Charles chose to work with us rather than with another competitor, because we offer innovative features and do not limit ourselves to a simple virtual tour.

The virtual tour: the winning strategy for Surplus Hector

The virtual tour was an effective strategy to attract new customers and raise awareness of Surplus Hector, according to Charles. After the virtual tours were posted, Surplus Hector's sales increased by 16%. This increase is partly due to the attraction of a new, younger target that was seduced by the immersive experience offered by the virtual tour. In addition, the virtual tour attracted ill-informed clients about what Surplus Hector was doing, who thought the company was dedicated only to military and gendarmes.

Charles said he would recommend "Vizion to publicize companies and outlets of any company" He pointed out that Vizion Virtual's client-centred approach, as well as its ability to offer tailor-made solutions, were essential to the success of their virtual visit strategy. Finally, Charles said that the virtual tour also allowed Surplus Hector to stand out from its competitors by offering its customers a unique experience.

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The virtual tour: a winning strategy for Surplus Hector thanks to easyVirtual.tours