Budget to open a restaurant: materials and tips
Opening a restaurant is an ambitious project that requires careful planning, especially for the budget. To be successful, it is crucial to understand the main expenses, whether it is building the premises, purchasing equipment or communicating. This article will guide you through the expected costs, the list of essential hardware, and tips to optimize your investments while attracting customers through innovative tools such as virtual tour.

How much does it cost to open a restaurant in France?
For open a restaurant, budget must be optimized according to the type of restaurant you want to open. It is essential to define your goals and to know what kind of restaurant you want to offer to your customers. Each type of establishment involves different needs, both in terms of infrastructure and equipment, and these choices will have a direct impact on the total amount to invest.
1. Small restaurant or fast food : The budget for a small establishment, often a fast food or a small neighbourhood restaurant, is between 50,000 and 150,000. €. This type of restaurant is generally more accessible in terms of initial costs, thanks in particular to the simplicity of the offer and a more modest commercial area.
2. Traditional restaurant: For a medium-sized restaurant, with a capacity of 50 to 100 covered, the budget generally climbs between 150,000 and 300,000 €. This type of establishment requires special attention to the quality of service, the layout and the atmosphere, key elements for maintaining a wider clientele.
3. Gourmet restaurant : If you are planning to open an upscale establishment, with sophisticated cuisine and a luxurious setting, then the necessary budget can reach between 300,000 and 1,000,000 €. This type of project requires in-depth reflection, not only in terms of gastronomy and architecture, but also branding, as the level of customer demand in this sector is very high.
The amounts shown are estimates only, but they show the extent of possible variations. These differences are related to your positioning in the market and the audience you target.
The different types of costs to open a restaurant successfully
1. Administrative expenses: Administrative costs include business start-up, licensing (sale of alcohol, hygiene), and other necessary authorizations. These approaches are essential for compliance with legislation and vary according to region.
2. The premises and charges: Whether you rent or buy your premises, these costs depend on the location and size of the establishment. The price can vary considerably between a lively city centre and a less frequented area. In addition to rent, charges such as electricity and water will have to be taken into account.
3. Decoration and furnishings: Decoration and furniture are essential to create an attractive atmosphere. The choice of tables, chairs, lighting and other decorative elements must reflect the identity of your restaurant and participate in the customer experience.
4. Kitchen equipment and raw materials: Professional kitchen equipment, such as ovens, refrigerators and hobs, is a major investment. You will also have to allocate a budget for the raw materials, which include the ingredients and beverages needed for the service. List of equipment to open a restaurant Depends on the type of kitchen you offer.
5. Staff costs: Staff costs include salaries, social security and other benefits. Whether you hire chefs, waiters or divers, it is important to anticipate these costs, which depend on the number of people needed for your restaurant to function properly.
6. Marketing and Communication: Communication is a key element in attracting your first customers and promoting your restaurant. Today, an online presence is essential. This starts with a website that presents your menu, schedules, and facilitates online bookings. Being active on social networks, such as Instagram and Facebook, also creates a community around your restaurant. Photos of your dishes or upcoming events can attract commitment and attention from potential customers. In addition to these tools, there is another innovative and effective means of communication: virtual tour.
Offering a virtual tour of your establishment allows your guests to discover your restaurant before even going there. This can be particularly useful for group bookings or private events, giving guests a glimpse of space and atmosphere. In addition to increasing customer confidence, the virtual tour enhances your visibility on Google, including integration into Google Maps and Google My Business.
If you want to know more about our services and see a example restaurant virtual tour, click here.
FAQ
Answers to your questions.
Q1- Who is easyVirtual.tours?
easyVirtual.tours, a member of the easy group (to which easyJet also belongs), is a company specialized in the creation of immersive, interactive and tailor-made virtual tours, designed to enhance independent restaurants.
Q2-How does virtual tour help my restaurant stand out online?
Thanks to its 360 degree high definition views, the virtual tour allows you to present the unique atmosphere and the advantages of your restaurant. These interactive tours capture online visitors, increase their commitment and encourage their conversion into real customers.
Q3-What are the main features of a virtual tour?
- 360 degree High Definition Views
- Interactive tours with personalized points of interest
- Multi-device compatibility (computers, smartphones, tablets)
- Easy integration on your website and Google Maps
- Seasonal or special event updates
- Simplified sharing on social networks to maximize your visibility
Q4- Can the virtual tour be updated for seasonal changes or special events?
With us: no preconceived rates. We believe that every company has its own goals, challenges and challenges, which is why all our services are exclusively tailored. However, we are trying to offer support for all budgets.
Q5 - Can the virtual tour be integrated with the existing online platforms of my restaurant?
Absolutely. The virtual tour easily integrates with your website, Google Maps and can be shared on social networks. This compatibility improves your online visibility and facilitates discovery and reservation for your future customers.
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