What is virtual home staging?

Find out how virtual home staging, through 3D modelling and virtual tours, can help showcase your home and attract potential buyers' attention.

Virtual home staging is a real estate marketing technique that involves presenting a house or apartment in an attractive way before it is put on sale. This technique consists of developing and furnishing space in such a way as to make it as attractive as possible, highlighting its strengths and masking its possible weaknesses. The virtual home staging takes place online, thanks to the virtual tour and 3D modeling, which allows to create a digital reproduction of the interior and exterior of a house and add furniture and virtual decoration.

How does the virtual home staging work?

The process of virtual home staging begins with the scanning of space: one must use a scanning device, such as Matterport cameras, to capture the different rooms of the dwelling. These data are used to create 3D modelling of space. Details such as virtual furniture and accessories can then be added to give an idea of what the space might look like when it is designed. Interactive features can also be added, such as the ability to rotate virtual furniture to view space from different angles. Once all details and features have been added, the virtual tour is online. It can be put online on different real estate sites, or integrated into ads on social networks. Potential buyers can then move virtually within the house and explore each room in 3D, sailing as they please.

Why use the virtual home staging?

The virtual home staging has many advantages for owners who want to sell their home or apartment.

First of all, this technique allows to present the house in its best light, highlighting its assets and masking its defects. In addition, the virtual tour allows potential buyers to discover the interior of the house in detail, and to get an accurate idea of the space available and the layout of the rooms.

Virtual home staging is also an effective way to reach a wider audience, allowing potential buyers to visit the house from anywhere, at any time. This can be particularly useful for owners who live away from home for sale, or who find it difficult to find visiting slots tailored to the availability of their potential buyers.

A powerful sales tool for real estate agencies.

The virtual home staging is also a powerful sales tool for real estate agencies. By offering a 3D virtual tour of each property on sale, agencies can offer an original and interactive discovery experience to potential buyers. This can be particularly useful for assets located in remote or hard-to-reach areas, or for agencies wishing to expand their client portfolio by offering remote virtual tours.

Moreover, by offering a quality virtual tour, real estate agencies can stand out from competition and showcase their expertise in real estate marketing. The virtual tour also saves time and efficiency in the management of visits, allowing potential buyers to discover the good at their convenience, without having to move physically on site.

The virtual home staging, a solution that meets the challenges of tomorrow's real estate.

In short, the virtual home staging is an innovative real estate marketing technique that enables you to showcase a house or apartment in an attractive and interactive way, thanks to the creation of a virtual tour and 3D modelling. This technique offers many advantages for owners who want to sell their property, allowing them to present the house in its best light, to reach a wider audience and to distinguish the property ad from the competition. In these times when physical visits are sometimes difficult to organize, the virtual home staging appears as an ideal solution to meet the challenges of tomorrow's real estate.