The differences between virtual tour and traditional photos or videos for businesses

In today's digital world, the way we present our businesses is constantly changing. The advent of new technologies offers many options to improve our online presence. Among these, the virtual tour and the traditional photos and videos are two of the most popular. Although they may seem similar at first glance, these two options offer very different experiences to users. In this article, we will explore the differences between these two approaches and see how they can influence your company's perception.

1. Immersive user experience

One of the main differences between virtual tour and traditional photos and videos is the immersive experience they offer users. While traditional photos and videos are static and do not allow a thorough exploration of the environment, a virtual tour allows users to move freely in the defined space and interact with the various elements present.

2. Search your website

Due to the immersive experience it offers, a virtual tour can generate a greater commitment from users. Visitors are more likely to spend more time exploring the different areas of the virtual tour, resulting in a longer visit time on your website and therefore a better referencing to the key.

3. Presentation of your business

A virtual visit can present your business in a more favorable light than a simple photo or video. It gives a complete overview of your business, including the general atmosphere, the layout of the premises, the atmosphere, etc. Visitors can get a better idea of what your business has to offer.

4. Cost and availability

In general, a virtual visit is more expensive to create than a simple photo or video. It requires special equipment and a team of professionals like that of easyVirtual.tours to realize it. On the other hand, once created, a virtual tour is a real added value and is permanently available and can be accessed by an unlimited number of people.

5. Use on different media

Finally, a virtual tour can be used on different media, including your website, social networks and even online booking or shopping platforms. It can also be used for business presentations, trade shows or promotional events.

In conclusion, the virtual tour and the traditional photos and videos offer very different experiences to users. If you are looking to offer an immersive and engaging experience to your visitors, a virtual tour can be the ideal solution.