Snapchat launches into augmented reality

Live an immersive marketing experience and lead a sensual-motor activity in an artificial world, this is the principle of virtual reality. While some use it for leisure, it is also a key success factor for businesses. Whether in the beauty, fashion or even the media sector, it is proof of technological progress and business innovation.

Giants like Snapchat have taken the lead. In 2021, the application launched three new features:

The 3D Asset Manager
The Dress Up
The camera kit for shopping in reality increased

Manage, optimize your online catalog

The 3D Asset Manager is a feature allowing brands to easily request, manage and optimize 3D models for any product in their catalog. Indeed, companies can use an option called "AR Image Processing", which allows them to take photos of their products to turn them into ready-to-use resources on Snapchat.

Try clothes from home

Now let's focus on Dress up.

The Dress up corresponds to all the marks present on the application. Its creation is the logical continuation of the first feature created. Indeed, it allows users to freely try products offered by brands to develop differently and to attract consumers differently.

Integrate augmented reality into your mobile app

Camera kit for RA shopping is the third feature. It is intended for developers wishing to integrate augmented reality fitting into their own application. Brands thus gain more freedom and can directly touch their buyers.

Thus, Snapchat began democratizing e-commerce and augmented reality in an attempt to meet the emerging needs of new generations. The social network gives brands the opportunity to develop differently and to attract consumers differently.